2023 Social Media Field Guide

The world of social media marketing is ever-evolving, with new routes and destinations being built every day. Without a compass, it can be easy to get lost or worse... stranded.

That's where The 2023 Social Media Field Guide comes in! Consider this your map, your GPS and your co-pilot for the year ahead, because with its help, you'll be ready to take on your next social media adventure.

The 2023 Social Media Field Guide will show you...

• 2023 social media trends and challenges + how to prepare
• How to hack TikTok and Reels + video content ideas for every brand
• Why people follow and unfollow brands on social media + how to actually grow your audience
• What the paid social media landscape has in store for every industry
• How to audit your social media strategy + which KPIs are relevant
• How to use social listening to strengthen your community management
• A calendar of 650+ holidays & observances to boost your strategy