Let’s face facts: The old playbook is out. The education industry isn’t the same as it was a decade ago, much less last year. The world is changing and, as new generations hold different expectations for their experiences, navigating an industry as old as education is a challenge.
The good news is marketing for a school, university, college or higher ed service doesn’t need to feel like starting from scratch. With a diligent team of marketers at your side, your higher education marketing can breathe fresh air again.
When working with audiences as diverse as the education sector’s, it’s no wonder it can be hard to determine which marketing path to follow. That’s why we work with our clients to conduct in-depth audits and interviews to find out what is and isn’t working today. Then we compile audience insights and map out personas and user journeys that replicate the real world.
By the time we get to messaging and creative strategy, we’re well on our way to a higher education advertising plan that will convey the right selling points to the right people. Leaving no stone unturned, our team can help you find the right leads and fill your pipeline.
No matter the age of your target audience, strategic touch points are still going to be important in reaching your audience. Telling an authentic story with creative content and video will almost always be a component as well.
What tends to stop ed teams in their tracks is treating their campaigns like those of decades’ past. Today’s higher education marketing needs to inspire, inform and change on a dime if needed. Doing that takes a team ready and willing to make those calls and test those results. We can be that team!