Episode 122: Super Bowl 2020: Highs, lows and the weird commercials in between

On this episode, joining host Craig Israel in the studio are thunder::tech’s own Danyelle Kupfer, Social Media Specialist, and J.P. Krainz, Account Services Director. The group conducts a Super Bowl ad roundtable, each bringing three ads worth talking about. Some well-done, some in poor taste and most of them too far out there and off message to even be properly judged.

Check it out here!

What You’ll Learn in This Episode

The cost of a Super Bowl ad space.
The ads that impressed us and why.
The high number of ads that made us ask “WHO are they targeting with this?”
The even higher number of ads that made us ask “WHAT does this have to do with their product?!”

Episode Quotables

“Wait was that Molly Ringwald in that?! I did not pick up on that.”

“In a room of 15 people all you heard was ‘I am creeped out,’ ‘What the heck,’ probably other expletives and then ‘Ok, is this over because I am really creeped out.’”

“I think the best part was when his mustache did the worm.”

Episode Resouces

Below are links to some of the commercials we talked about on the podcast today.

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About the Author

Lizzie Thornton is a Brand & Content Strategist at thunder::tech. When she's not writing strategic content or crafting brand messaging, she spends her time watching true crime documentaries and saying "hi" to every dog she meets.

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