After working in the HR Marketing space for a few years on an ad-hoc basis as clients needed our help, we’re thrilled to formalize these offerings and expand into the full HR Marketing categy. In the time of the “Great Resignation,” brands are struggling to find talent to fill open positions and with declining birthrates and workforce participation, this issue is not going anywhere anytime soon. That is where our short and long-term marketing services can help your brand stand out as an employer of choice.
But What is HR Marketing Anyways?
Just as you build your external brand to attract customers, you need to build a strong employer brand that exemplifies who you are to both your current and potential employees. What happens next is using your employer brand to broadcast why someone should work for your company and drive them to fill the open roles you are searching for.
Website expansion to tell and sell your employer brand
Video and multimedia services to tell your employer story
Paid media approaches including programmatic advertising targeting
Organic social media strategies
Search engine optimization for job postings and industry searches
Today, we're working with brands of all sizes in different industries to help them define who they are as an employer and how to modernize how they reach out to prospective employees. Some of the main industries that we have been working with include home services, industrial, sales-driven firms, retail, food, hospitality and professional services.