Cutting-Edge is in our DNA

We’re excited to announce thunder::tech’s AI Council! AI has been a subject of keen interest for some time. However, due to the constant stream of developments and the release of new tools, we recognized the necessity of forming a dedicated team to remain fully up to date with the ever-evolving world of AI.

It's in our DNA

One of the key reasons thunder::tech continues to exist is our forethought and ingenuity. We’re not a team that settles for complacency, waiting for new technologies to emerge. Embracing cutting-edge digital practices is ingrained in our DNA.

Even back in the 90s, when dial-up connections and personal laptops first emerged, we didn't rest on our laurels and stick to traditional media. Instead, our team worked tirelessly to stay ahead of the curve, understanding the latest digital marketing trends. This commitment remains unchanged today.
With the launch of our AI Council, we will remain vigilant in seeking out new AI technologies, ensuring our staff is well-versed in utilizing these tools and assisting our clients in formulating strategies that align with their unique needs and objectives. Adaptability and innovation remain at the heart of thunder::tech's approach.
 

Why it matters

In the rapidly evolving landscape of technology, AI is the ultimate game-changer. It will (and has already) revolutionize how we approach various aspects of life and business. Its potential to reshape industries and drive innovation is no longer a distant concept but a tangible reality. As new AI tools are constantly emerging, the importance of staying informed and adopting these technologies cannot be overstated, especially as marketers who strive to deliver the best solutions to our clients.

We understand the significance of embracing AI from both a long-term strategic perspective and a short-term practical standpoint. By carefully examining the trends and developments in AI, the council ensures our team stays ahead of the curve, is well-versed in the latest advancements and equipped to implement cutting-edge solutions for our clients. With a proactive approach, we empower our staff to fully leverage the potential of AI, opening up exciting possibilities and delivering tangible results that drive success.
 

How our AI Council helps our clients

The business landscape is shifting, AI is advancing at a rapid pace, and as marketers, it’s vital we stay at the forefront of these developments. The release of AI-powered tools has a remarkable potential to enhance efficiency, creativity and productivity, making their integration almost imperative to maintain a competitive edge.

To provide the best service to our clients, our AI council meets regularly to test new tools and develop training for our t::team. It serves as a knowledge hub, empowering our team with AI-related insights. This ensures we’re well-prepared to navigate the transformative impact of AI and capitalize on its developments for our clients.

Additionally, our council is actively anticipating risks and vulnerabilities. As tech continues to advance, whether AI is used by a company or not, businesses are continuously more vulnerable to security and privacy breaches. Through regular risk assessments, we’re prepared to safeguard not just thunder::tech’s but our clients' work as well.

Ultimately, investing in an AI council lays the foundation for a forward-thinking and adaptable business model, positioning us to help our clients continue to succeed in this dynamic modern marketplace.
 

Want to create your own council?

We’ve learned some tricks to establishing an effective council and can help you create your own! To help get you started, an effective council should include members from multiple departments within your organization. By bringing together experts from different disciplines, you can leverage the collective expertise of cross-functional teams, enabling a comprehensive approach to integrating AI into your business.

Your council should include leaders and managers to ensure the tools and recommendations generated align with your business goals. This alignment ensures that AI initiatives are not pursued in isolation but rather integrated strategically to drive meaningful outcomes that contribute to the company's success. The combination of diverse departmental representation and strong leadership involvement will enhance your council's ability to make well-informed decisions, effectively implement AI technologies, and create a forward-looking AI roadmap that aligns harmoniously with your long-term vision.

AI is more than just automation and optimization; it’s a powerful tool that can boost creativity and serve as an ally in avoiding burnout. Integrating AI into your business can unlock a realm of possibilities, enhance your productivity and tap into your creative potential like never before. Staying ahead of the curve and developing a team of AI experts is an important step toward maintaining a competitive edge!

Need assistance building your council? Contact our experts today! We’ll help guide you through the process, offer the latest AI tools to try and help you integrate AI in a way that aligns with your goals.