Artificial Intelligence

Marketing’s New Superpower

Every day there’s a new headline covering the latest Artificial Intelligence (AI) updates and how technological advancements will affect how we go about our daily lives, from projects at work to learning in school. The news makes it sound like there’s new, transformational software released every other day. The acceleration of AI has reached the point where keeping up with all the changes is nearly impossible and completely overwhelming.

As digital marketers, we’ve been following the advancements closely, preparing for any changes the technology may have on the industry and how we can best utilize these programs to benefit our clients. While many sources portray AI as a robot coming for your job, we dug in to discover the truth, and what came out may surprise you. AI isn’t a threat; it’s an opportunity. AI’s capabilities are marketers’ new superpower that will take your marketing strategy to the next level, and we’re here to tell you how.

In our latest edition of Marketing Trends, we’re cutting through all the buzz to get you the information you need about AI advancements and how you can use them to benefit your business. Our no-nonsense (but potentially pun filled) guide on AI breaks down the realities of AI integration and includes marketing applications you can implement today. We’ve also compiled a glossary of the most popular AI terms and a few of our favorite AI tools we think you should test out to get you started.