Streamlining Success
How to build flexible tech stacks for the future of marketing
We once lived in a world controlled by monolithic TV providers that dictated when we could watch the latest episode of our binge-worthy show, forcing us to wait a whole week before finding out what happened next after a nail-biting cliffhanger. Now, thanks to the acceleration of new streaming services, every household has the freedom to customize their content preferences.
Similar to bundling streaming platforms, marketers now have the flexibility to compose tailored tech stacks that suit their company’s evolving needs. However, with thousands of vendors available, selecting and maintaining the right tech stack has become crucial yet challenging for growth-oriented businesses.
Our newest edition of Marketing Trends walks you through the new world of composable marketing technology and how to strategically build the right tech stack for long-term success.
Our guide for building flexible tech stacks has everything you need to:
Similar to bundling streaming platforms, marketers now have the flexibility to compose tailored tech stacks that suit their company’s evolving needs. However, with thousands of vendors available, selecting and maintaining the right tech stack has become crucial yet challenging for growth-oriented businesses.
Our newest edition of Marketing Trends walks you through the new world of composable marketing technology and how to strategically build the right tech stack for long-term success.
Our guide for building flexible tech stacks has everything you need to:
- Construct flexible stacks for the future
- Integrate first-party data for added engagement
- Employ generative AI-driven tech
- Align your tech stack with Conway’s Law
- Choose the right tech tools
- Craft blockbuster marketing campaigns
Get your copy now!