Episode 112 - Opportunities through Changing Media Habits

thunder::cast took a field trip for this recording! We headed out to the iHeart Media studios to take a deep dive into media habits. On this episode, joining Creative Director and host Craig Israel is the President of the North Ohio Region of iHeartMedia Markets Group, Keith Hotchkiss, Vice President and Territory Manager for the Lamar Advertising Company, Tom Fahey and from thunder::tech, Account Services Group Manager and media specialist, JP Krainz to talk about changing media habits, specifically how media companies are adapting to the new consumption habits of today’s consumers.

Check it out here::

What You’ll Learn in This Episode

What types of media buy are available (podcasts, OOH, radio, etc)
How media types may change in 5-10 years and how media companies are planning to adjust
Why it’s not digital vs OOH and how those media buys can work together

Episode Quotables

“It has always fascinated me, for all of the technology that is available, that some of the tenants of marketing are still the same as they were 100 years ago. Frequency being at the right place at the right time.”

“When you look at OOH and traditional radio, certainly we can be data centric and we can target different geos and demographics but at the same time, the classic morning show host has some true with our audiences.”

“We need to be partners together. The more we know about the whole campaign, the better recommendations we can make and better the campaign can come off.”

“If you're asking in ten years, what that landscape looks like, in our world autonomous cars will impact our lives in the out of home space dramatically.