5 Email Automation Campaigns You Could Be Using Today

Email marketing is a popular medium for companies of all shapes and sizes to use to distribute content...yes, even in 2019. However, many companies rely solely on newsletters, special events or one-off emails for their email marketing efforts instead of planning for the long term. Often times this is because of the time that it takes to make an effective email let alone campaign. One email generally requires design work, copywriting, device optimization, email service provider optimization and analytics.

 

There is a more efficient way to offer targeted emails without putting the time and effort into each send. Email automation is the ability to send pre-built emails based on a set time/date or action-based trigger. Did you know that automated email messages average 70.5% higher open rates and 150% higher click-through rates than “business as usual” marketing messages? That’s because automated or triggered emails help your brand reach the right people, with the right message at the right time. The good news is, there are five easy campaigns that you could be using today to improve your relationship with your subscribers and take some of the email burden off your team: 

 

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Welcome Campaigns 

Let’s face it, people are forgetful. Whether it’s about an appointment, renewal or just about something we considered buying. Help your audience out with automated reminder emails! Have you noticed that people tend to fill up their shopping carts but not check out? Send them an abandoned shopping cart email with a coupon if they check out now. I’ve fallen victim to many abandoned shopping cart mails. Omnisend research shows that sending three abandoned cart emails results in 69% more orders then a single email. It proves that your mother’s constant reminders are not her nagging you, just smart messaging! 

 

Do you offer a product or service that has a lifespan? Send a reminder for renewal or suggest a replacement product. Urgency is important here and you’ll want to set up a series of emails all the way up to the deadline. 

 

Be honest, how many of us have missed an appointment of some kind? Help your customers remember their appointment by setting up triggers to remind them up to the day. According to the Annals of Family Medicine, 23% of patients don’t show up unless they are reminded about their appointment. 

 

What you’ll need to get started: If your email marketing platform is integrated with your appointment management system you can build triggers for email reminders to send at a predetermined amount of time before the appointment. For retail reminders such as abandoned carts, you’ll need to integrate your email marketing platform with your e-commerce management platform.

Drip Campaigns 

There you have it, these are five easy email automation campaigns that you can start using today. Once you get the hang of setting up an email automation series it can be easy to start adding more and more. However, you’ll want to be careful that you don’t have too many emails going to your subscribers. Overlapping drip campaigns and email automation campaigns can cause too many emails to go out and therefore cause some subscribers to get annoyed with your brand. No worries though, most platforms will allow you to set an email fatigue rule to prevent your subscribers from receiving too many emails per day and week. When you’re faced with the question, “Should I start implementing email automations?” just remember that over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns.