Email Marketing

Email Marketing

Effectively reach your target audience and promote your business, products and services through the power of email marketing. By sending out carefully crafted messages, you can build relationships with customers, keep them up to date on company news and even generate new leads. 

An Overview of Our Email Marketing Services 

Email marketing is essential to your business strategy; it's a quick way to reach your current and past customers and keep them engaged by sending out valuable content. Additionally, it's a cost-effective way to increase sales, market your products and share your latest product launches or company news. At thunder::tech, we provide a variety of email marketing solutions that are sure to capture your audience's attention and drive innovative campaigns that make your business stand out. 

• Campaign set-up

  • Email marketing is an extensive process that requires planning and preparation to set up the perfect campaign. Our team is here to walk you through this process and customize an email campaign that meets your needs, from creating templates to choosing an email service provider (ESP). We analyze every aspect of your campaign and provide feedback based on our findings for real-time pivots. 

• Email design 

  • The goal is to create a visually appealing email that grabs readers' attention and encourages them to click on your link. We work side by side with you to create eye-catching designs for your emails, including high-quality images and branding specific to your company to create a cohesive look for your emails. Today, with most users checking emails on a mobile app, we ensure email templates are responsive and optimized for mobile devices. 

• List building & segmentation

  • List building is the collection of email addresses from visitors, customers or other business patrons. Even if you've crafted the perfect email filled with relevant content, it'll just sit in your drafts if you don't have people to receive it. Once you build a strong email list by collecting contacts using your website, social media accounts and events, we begin segmenting the contacts into smaller targeted lists. Lists reflect various demographics allowing emails to be personalized accordingly. 

• Email Automation

  • Email automation allows you to reach out to leads at various stages in their buying process and build relationships with your contacts by providing them with timely information based on their preferences. Automation is sending emails to your subscribers based on specific events or actions you define. If a user joins your email list, opens an email or changes their behavior, automatic emails are sent out based on your specified directions. 

• Lead Nurturing

  • Lead nurturing helps build relationships with your contacts by providing them with useful information that will help solve any issues they have with their business and keep them in your sales funnel. It also provides an opportunity for you to continue building trust by showing them you care about what's going on in their lives and business. Lead nurturing can be done through email campaigns, but it is also important to use it in combination with social media channels like Twitter and Facebook. By engaging with your audience, they'll feel more connected with you and more likely to take action. 

• Database management 

  • A critical attribute of any sales funnel is a clean, up-to-date database. When you're building a list of prospects, it's crucial to collect their contact information and gather basic information about them, such as what industry they work in and what role they play within that industry. These details will help you reach out to your contacts more effectively and create a more personalized experience for each person who enters your sales funnel.

What You Can Except From Our Email Marketing Solutions

• Strategy 

  • An effective strategy is crucial for any successful email marketing campaign, but there is more to it than just creating a list of people and sending them emails. It's knowing exactly who you're targeting, what you want them to do and how you can get that done. It also means having a plan in place in case something goes wrong or things don't go as expected. As an experienced email marketing agency, we work with you to define your goals, build a plan to keep your business moving forward and ensure your marketing efforts are effective and cost-efficient. 

• Deliverability

  • Deliverability is one of the most important parts of email marketing, but people often overlook it. If your emails aren't getting through to your customers, it doesn't matter how good they look or how compelling their subject lines are because they won't even make it into people's inboxes anyways. Many factors can affect deliverability, including spam filters and sending frequency. We're always up-to-date on industry standards and using proven techniques to monitor your emails' performance and make real-time adjustments to keep everything running smoothly. 

• Automation

  • Automation, combined with other channels like social media or paid advertising, takes your campaigns to the next level. We use automation to help you send highly targeted, personalized emails at the right time and place, so messages arrive with a high level of relevancy. With automation, you can create sequences of emails that respond automatically based on specific actions taken by recipients—like signing up for your newsletter or buying something from your store. We know the sweet spot that ensures your message is compelling but doesn't leave your customers feeling like their inbox was bombarded. The most common form of automation is an email drip campaign, consisting of emails sent over time that contain valuable information related to your products or services instead of one-off communications. 

• Analytics

  • Email marketing is an ongoing process. You should constantly be testing different types of content, adjusting your email schedule and measuring the results to optimize your email performance. Analytics allow you to track valuable information that'll inform you on what shifts to make in your strategy, such as how many times an email was opened, who opened it and on which device (mobile or desktop). If you're not using email analytics, you're missing valuable data about your audience and how they respond to your emails. 

• Reach Your Customers 

  • We identify the right people to reach out to and craft a message that will resonate with them. After years of experience, we've found the sweet spot that ensures your message is compelling but doesn't leave your customers feeling like their inbox was bombarded. With a solid strategy in place, you can be sure that your emails are delivered to the right people with a relevant message to their interests so that your brand stays top of mind.

How Email Marketing Can Help Your Business

• Drive conversions 

  • With the help of a marketing automation platform, we can set up an email outreach campaign that automatically sends out personalized emails based on your customer's preferences. This allows you to reach out to leads at various stages in their buying process and turn them into customers. With consistent communications with your audience, you can develop relationships with them and are more likely to convert them into customers. 

• Increase awareness / stay top of mind 

  • Email marketing is a great way to stay top of mind with your customers so that when they're ready to make a purchase, they'll first think of your business. It allows you to build brand awareness while simultaneously providing value by sharing applicable content, such as industry news and trends, or helpful resources, such as white papers or eBooks. 

• Connect with customers 

  • We consider your company's goals and your customers' needs to create an effective plan for reaching out to new prospects while nurturing relationships with existing customers. Through research and analysis, we understand your customers' motivations, determine the best ways to reach your target audience and create a long-term strategy for connecting with them. Our email marketing campaigns focus on providing value to your customers, not just promoting products. We want you to build relationships with your customers and develop a strong brand identity that resonates with their needs. 

• Nurture leads 

  • The best way to nurture leads is by sending out regular email campaigns that are relevant and timely. With email marketing, you can set up a drip campaign that automatically sends out emails at specified intervals to connect with people who've already expressed interest in what you offer. We can help you create a nurturing program that includes multiple touch points such as emails, social media posts and mobile messaging services like SMS text messages. 

Our Data-Driven Approach to Email Marketing

• Understanding audience & segmentation 

  • Understanding and segmenting your audience is the first step to creating a successful nurturing campaign. We'll work with you to identify your target market and develop buyer personas that represent different types of customers. Once we've done that, we can create campaigns that appeal specifically to these groups of people. We'll work with you to segment your audience into different groups based on their interests and needs so that you can provide them with relevant information and resources. For example, if a prospect has expressed interest in starting a business but doesn't know where to begin, it makes sense to send them tips and advice on how to get started. 

• Creating measurable goals 

  • Establishing measurable goals is essential to the success of your email marketing campaign. You should set a goal for each message and track its reach. If you want people to sign up for your newsletter, include a form in the message so they can do so quickly and easily. You should also measure how many people opened and clicked on links in each email as well as their responses to surveys included with them (if applicable). The most common way to measure your results is by using a conversion goal, when you have someone take a specific action, like purchasing something from your store or signing up for more information on a certain topic. 

• Crafting the perfect message 

  • While the design of your email is important, the copy converts readers into buyers. Our team has years of experience writing relevant and clear emails that compel readers to act. We take time to understand your business goals and create content that speaks directly to your audience's pain points. We'll also help you develop a content strategy that will keep your subscribers engaged and interested in what you have to say. 

• Designing the best email 

  • The first thing your audience will see is the subject line, which is your chance to capture your audience's attention and get clicks. After they read your perfectly crafted message, they should be met with a clear call to action designed so you can measure the results of your efforts. But, while messaging is key in design, you can't dismiss the importance of a visually appealing email template that is easy to read and fits with your brand. 

• Making a landing page that converts 

  • In addition to writing compelling copy, we help you create a sales funnel that converts your readers into buyers. A well-designed email campaign will drive traffic to a landing page where you can collect email addresses and engage them with more information about your business. 

• Setting an email schedule 

  • You can set up an email schedule and send emails regularly, such as every week or month. Email marketing systems allow you to set up a schedule for email sending, allowing for advanced planning to ensure your customers receive the content they need at the right time. It also helps you avoid spamming people with repeated messages over a short period of time and prevents customer fatigue. 

• Measuring results 

  • The work proceeds even after the email was sent; now's the time to measure results! Email marketing allows you to track a number of values, such as how often people open the email or how many clicks on a link. This data can help you determine whether your efforts are working and what types of content customers prefer; therefore, knowing how to adapt your strategy for your next send. 

Frequently Asked Questions About Email Marketing

How does email marketing work? 

Email marketing is a form of digital marketing that uses email messages to communicate with an audience, likely intending to sell, educate or inform them about your business. You first need to build a list of potential customers' emails; remember, they must share their information voluntarily. With a list of contacts, sending information about your product or service is just a few clicks away. It's essential to monitor your campaign's performance closely and can improve your strategies through A/B testing. 

Why is email marketing important?

Email marketing is a powerful way to build relationships with your customers, generate interest in your brand and increase sales. By voluntarily signing up for your emails, your audience is telling you they are interested in what you offer. Email marketing ensures you stay in touch with them, so your brand is always top of mind, pushing them further down the sales funnel. 

What is the average open rate for email marketing?

Across all industries, the average open rate for email marketing is 21.33%.   

A higher open rate tells you your email strategy is strong, while a low open rate means you should test new subject lines, scrub your subscriber list and reevaluate your send frequency. 

When is the best time to send a marketing email?

No exact time will work for every business, but surveys show marketers see the highest engagement rate for emails sent between 9 AM and 12 PM, followed by 12 PM to 3 PM. The best days to send a marketing email are on Monday, Tuesday or Wednesday.  

If you look at your analytics, you can gather information on your audience’s behaviors and find a day and time that works best for your business. 

How can email marketing fuel your overall inbound strategy?

Email marketing can help you build a sustainable inbound strategy that drives traffic to your website and improves its overall performance. Email newsletters can attract new visitors by providing valuable content and helpful resources. With an email newsletter, you can share useful information with your customers on a regular basis. Email marketing is also a great way to build relationships with your customers and get feedback from them.