Marketing Automation

What is Marketing Automation? 

Marketing automation is a suite of software that helps you manage your marketing efforts. It can be used to help you with anything from email campaigns to social media, webinars to landing pages. You can use it to create automated workflows for the different stages of your sales funnel, which means that you don't have to spend time manually performing these tasks.

How does Marketing Automation Work? 

This solution helps companies save time and money by streamlining the process of engaging with customers and leads. It also helps you improve your customer experience by sending relevant messages that are personalized for each person or group of people you're sending it to.

What Marketing Automation Is NOT 

Marketing automation is not a silver bullet and it’s not a tool that will do everything for you. It’s also not a replacement for good old-fashioned email marketing. In fact, it can be used to complement email marketing by providing you with the tools to send more targeted messages to your customers and prospects. The key to marketing automation is knowing how to use it effectively—and we’re here to help!

Our Marketing Automation Solutions 

We’re ready to get your campaigns off the ground and running! At thunder::tech, we offer services to help you automate marketing processes so that you can spend more time doing what you love: running your business. Our solutions include:

• Automation Platform Evaluation: Evaluating the top marketing automation platforms and recommend the best solution for your company's needs.
• Campaign Set-up and Deployment: Setting up campaigns to schedule emails and track results in real time.
• Email Creation & Design: Designing compelling emails that convert readers into customers.
• Marketing Automation Management: Managing all aspects of your automated campaign like lead scoring, email nurture programs, drip campaigns and more!
• Results & Reporting: Viewing all aspects of your program in one place, including open rates, click-throughs, unsubscribes and more!

Why Businesses Choose Us for Marketing Automation

Thunder::tech is an expert in a variety of different marketing automation software. We've got the chops to make your business grow, and we can help you reach your goals. We know that every business is different and needs a custom solution, that's why we provide a variety of different options for our customers, from simple email marketing to full-fledged CRM systems.

Our Approach to Marketing Automation 

We believe that marketing automation is about more than just setting up a system to push out emails. It's about creating an experience for your customers that is personalized and thoughtful—and ultimately builds loyalty. We achieve this by:

• Building lists: The more relevant your audience is, the better your results will be. We build our lists from scratch using research and data we collect from you, so you can be sure that your message is reaching the right people at the right time.
• Email design: Beautiful emails have a higher open rate than ugly ones (and we're not just saying that because we're designers!). The way an email looks makes a difference in whether or not someone will click through on it, so we'll work with you to make sure every message looks great.
• Audience segmentation: Instead of sending one general message out to everyone who has ever bought something from you (which may not be relevant at all), we'll help you segment your audience based on things like demographics and behavior patterns.
• Campaign execution: We know that campaigns are the best way to drive sales, so we make sure every campaign we execute is optimized for success.
• Measuring results: We don’t just run campaigns—we measure their success so you know what works and what doesn’t, so you can make informed decisions about future marketing strategies.
  
  

The Benefits of Marketing Automation 

Marketing automation is exactly what it sounds like: a way to automate your marketing efforts so that they're more efficient, effective and tailored to your audience's needs. Some of the benefits are:

• Marketing efficiency: Automating repetitive tasks and saving time and money.
• Increased conversions: Personalizing every interaction to maximize results.
• Measurable results: Tracking everything from website clicks through to lead generation so you can see exactly how your campaigns are performing.
• Personalization: Sending different messages based on each customer's preferences or behaviors (e.g., if they've bought from your site before).
• Lead nurturing: Nurturing leads through multiple touchpoints until they're ready to buy.
  
  

Frequently Asked Questions About Marketing Automation

What are examples of marketing automation? 

Marketing automation is a process that allows you to automate repetitive tasks and save time, so you can focus on high-value activities. Here are some examples of marketing automation:

• Sending out a welcome email to new subscribers
• Sending out a birthday reminder email to customers who have birthdays in the next week
• Sending an email to your entire list when there's a new product launch or sale on your site
  
  

What are some of the best marketing automation tools? 

Some of the most popular marketing automation platforms include HubSpot, Marketo, Pardot and Salesforce Marketing Cloud. These tools have all kinds of features such as lead scoring and drip campaigns (which means you can set up emails with multiple messages that get sent out over time). They also integrate with other business apps like accounting software so you can see how everything works together in one place!

How do I choose marketing automation tools for my business? 

The first step in choosing the right marketing automation tool is figuring out what you need it to do. Do you want to improve the way your sales team interacts with leads? Do you want to create more personalized emails? Or maybe you just need something simple to keep track of customer emails? No matter what your goals are, there are several ways to get started!

Is marketing automation the same as a CRM?

A CRM is software that helps businesses manage their relationships with customers. This can include things like managing leads and sales opportunities and sending automated emails based on customer behavior. The term "marketing automation" refers specifically to using software for lead generation purposes. Marketing automation = action. CRM = the software that hosts those actions.