In the shortest sense, brand identity encompasses the core visual entities of a brand such as the logo, color palette, typeface, and design aesthetic. These distinguishing characteristics are how consumers identify the brand from others and make it stand out in similar market spaces.
Now let us be clear for all the people in the back, that a logo is not a brand, it’s just a small part of it. However, a great logo and identity system will speak volumes to help the brand be what it needs to succeed. Powerful brand identity shouldn’t just spell the brand’s name in a cool font with fun colors, it should express emotion and support the brand’s personality. (For more on that, check out our thoughts on brand messaging).
thunder::tech’s creative team is responsible for crafting eye-catching and memorable brand identity systems. It’s safe to say at this point that we’re rather good at it too. With close to 100 identity systems under our belts (Honestly, we’ve lost count at this point, but it’s up there), we’ve helped elevate our clients’ outward facing, visual appearance. Our typical brand identity systems include::
As a fully integrated agency with a robust creative team, thunder::tech not only creates the look and feel your brand deserves but will also apply it everywhere including websites, digital applications, print collateral, stationery, video and social media. Better yet, we also give our clients the proper tools for success, so all stakeholders internally and externally are set up to make their brands shine.