From a high-level print collateral is considered leave-behind marketing materials that are used to promote products and services for a brand. Print should provide a strong and memorable way to tell a powerful brand story, especially when a brand representative isn’t there to do so.
Despite what some may say, we firmly believe that print is not dead. While digital is still a major staple in marketing, print should be there to support and work alongside it. We believe that great print is something that people want to read, hold, touch and not end up tossing in the trash or recycling bin. More importantly print feels more personal since it’s a physical object, especially when it comes to direct mail versus email.
thunder::tech has worked within the print medium for more than two decades. We use print very strategically for our clients to use it as another tool to support their brands. Typical print collateral includes::
What’s more, thunder::tech always aims to push the boundaries. This means doing custom print work that uses atypical sizes and shapes, die cuts, embossments, and foil stamping. And of course, what print piece is elevated when it uses a really cool paper stock. If you’ve ever seen our metal business cards, you know what we’re talking about.