With any business, it's the day-to-day team that makes and shapes a brand. So, what could be a better spotlight than hearing the very voices that live and breathe your brand every day? At thunder::tech, our integrated marketing team partners up with you to compose interview-style videos. The goal? To bring your brand identity to life – weaving a tale that’s both inspiring and informative. From our savvy communications team conducting the interviews to our in house video production maestros editing the footage, we bring your stakeholders' perspectives to center stage.
We best describe our process as a dive through the eyes of a seasoned professional. We don't just plunge into interviews headfirst; we gear up and strategize, mapping out your intentions for the video. We sit down with you to identify the message you want to convey, the intended audience and overarching goals.
The communications team then takes these insights back to base and crafts questions to spark a lively, conversational discussion with the interviewees. During this time, we'll have you identify the interviewees who can expertly speak on the topic. It's vital to select a diverse group who will accurately represent the brand in its entirety. We encourage diversity in:
Think of the stakeholder interview questions as the careful calculation before the dive. They don't make the dive itself, but they shape the approach.
From these questions comes the dive itself. While we expect where conversations will go, we shift our direction to align with the direction of an interviewee’s answers. Interviewees speak in outstanding somersaults and acrobatics, and thunder::tech is the coach guiding the conversation to bring the best out of each.
Each clip must speak for itself, and we're there to steer answers, ensuring we get the take that sticks the landing.
Employee and stakeholder interviews give your team the perspective they need from the people they need to hear it from most. Our clients are sometimes looking for an interview that paints an authentic picture of their brand message for their audiences. Sometimes, our clients are looking for an interview that gives them a more wholistic view of how their brand lives that message. Most times, it’s a combination of the two, giving immediate feedback on aspects of their brand while capturing these invaluable perspectives to take your marketing to new heights.