5 Free Marketing Tools

With the new year just around the corner, it’s time to add to your marketing toolbelt so that you can hit the ground running and be ready for anything that 2022 might throw your way. We’ve put together a list with a variety of helpful tools for digital marketing to keep you organized, efficient and focused so you can keep your creative juices flowing. Oh, and here’s the best part: all the tools on this list are free. 

Tag Assistant by Google 

Tag Assistant is a Chrome extension that verifies your Google tags have been successfully installed on your page. This tool will tell you which tags are present, report any errors, suggest improvements and instantly check to see if the tags are firing as intended. In real time, you can record a user flow to and through Google Tag Assistant Recording to confirm, diagnose, and troubleshoot any issues that may occur when installing Google Analytics while also keeping track of all the hits you send. 

When you enable Tag Assistant, a number within the blue icon will show how many tags have been found on a page. By clicking on the blue tag, you can view the details of all the tags and learn how they can be improved. 

SEO Meta in 1 Click 

You could also call this a SEO specialist’s magic button. This Chrome extension helps manage and improve SEO and internet visibility by instantly displaying all meta data and main SEO information. It’s a quick and easy way to view a web page’s basic SEO data by clicking a single button and without needing to leave the page. To dive deeper into the data, the summary information tab breaks down to list all the headers, images, links, social channels and Google tools. 
 

GoFullPage 

If you’ve ever struggled to take a clear screenshot while trying to fit a site’s entire page within one image, this free tool may be your new best friend. GoFullPage enables you to capture the entirety of a page, not just the content that is currently visible. It also includes the inner scrollable elements and embedded iframes. After you capture your page, you can save it as either an image or PDF without the need for extra permissions.  

If you decide to upgrade from their free version to premium, you can edit, crop or annotate directly on the screenshot. 

SwiftRead 

Speed up how fast you can read by installing this extension that utilizes the Rapid Serial Visual Presentation technique (RSVP). It eliminates your inner voice that internally vocalizes and sounds out each word so that you can focus on words visually instead. SwiftRead leads many people to go from an average of 200 words per minute to over 400 words per minute. By doubling your speed, you can save a fair amount of time, allowing you to research and review more content throughout the day. Simply copy and paste any piece of text into the extension and you are ready to efficiently read and absorb information. With the PRO version, even PDFs and ePUBS can’t slow you down. 
 

Canva

A personal favorite, Canva is a simple and effortless way to create professional looking designs without the need for expert photoshop skills. There are over 250,000 pre-made templates with more than a hundred formats for presentations, social posts, business documents and more. You could also start from scratch to design anything imaginable. While creating your project, you’ll have access to thousands of free photos, videos, audio and editable graphics that can be modified to match your brand colors. If you have team members, you can invite them to collaborate and comment on the project. Once you complete the perfect design, you can download the project to share on social media or pick from dozens of items from t-shirts and mugs to business cards and invitations to have it printed. 
Actually, why wait for the ball to drop? Finish the year off so strongly 2022 won’t even see you coming. With all the extra time you’ll have from installing these extensions and using the free programs, use SwiftRead to read up on that new interest of yours or design the perfect New Year's card to send to all your friends and family. Your toolbelt will be filled with new tools that will not only help advance your professional career but also assist you with any digital marketing efforts. 

Are you looking to accelerate your brand into the new year, but not sure where to start? Reach out today and we can breakout our toolbox and together discover the best approach for you.